A flexible identity for an esteemed ethnic supermarket in Glasgow
EN — We were approached to create a new visual identity for Super Asia. Our aim and focus was to reflect the high quality and freshness of the products, and to create a modern brand that would reach a wider group of customers. Inspired by Islamic geometric tiles and ornaments, we created a flexible brand language based on the four leading families of products: Fresh fruit & vegetables, essential ingredients, ethnic food & ingredients and quality meat & seafood.
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︎︎︎ Art Direction
︎︎︎ Visual Identity
︎︎︎ Styling Vegetables
︎︎︎ Packaging
︎︎︎ Photography
︎︎︎ Campaign
︎︎︎ Print