︎︎︎ Hivekan



A brand identity built on support, exchange and energy 


EN — We were asked to do a complete rebrand of Hivekan, a recruitment agency based in Glasgow. Conceptually, we divided their naming - Hivekan - into two parts: Hive representing cooperation and the value of teamwork; and Kan, which means 6th sense or intuition in Japanese culture. To communicate their brand message we chose yellow and purple gradients that give the notion of movement, reinforced by lines, which carry a sense of exchange, energy and trust, passing between the company and the client. Combined they stated their expertise in dealing and managing with people.

PT — Fomos desafiados a criar um rebranding completo da marca Hivekan, uma empresa de recrutamento com sede em Glasgow. Conceptualmente, dividimos o nome - Hivekan - em duas partes: Hive (colmeia) and Kan, que significa o sexto sentido ou a intuição na cultura Japonesa. Para comunicar a mensagem da marca escolhemos a interligação dos gradientes de amarelo e roxo que transmitem a noção de movimento, reforçado pelas linhas, que carregam o sentido de troca, energia e confiança, passado entre a empresa e o cliente. Combinados, afirmam a sua especialidade em ligar e gerir pessoas.

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︎︎︎ Visual Identity
︎︎︎ Web Design
︎︎︎ Art Direction

︎︎︎ Photography

︎︎︎ Print