A brand identity built on support, exchange and energy
We were asked to do a complete rebrand of Hivekan, a recruitment agency based in Glasgow. Conceptually, we divided their naming - Hivekan - into two parts: Hive representing cooperation and the value of teamwork; and Kan, which means 6th sense or intuition in Japanese culture. To communicate their brand message we chose yellow and purple gradients that give the notion of movement, reinforced by lines, which carry a sense of exchange, energy and trust, passing between the company and the client. Combined they stated their expertise in dealing and managing with people.
︎︎︎ Visual Identity
︎︎︎ Web Design
︎︎︎ Art Direction