A brand refresh for a nature kind vegan cosmetic brand.
Branding and Identity
Och Vegan is a vegan cosmetic brand that values sustainability and care. Their main goal is to protect our planet, to produce well thought through products made with love, to promote veganism, and to improve daily life with care. Och needed a complete new identity to match their personality. Our role was to give the brand a refresh and to design sustainable packaging for premium sets. We used recycled paper with a color scheme associated to shades of nature and the human body. Custom made icons resemble the wavy reflections of water and give a light feeling by embossing effect.
Alice is a independent designer and maker based in Glasgow
EN — This project was inspired by the minimal shapes of Alice’s first jewellery collection. The result was a clean and minimalistic design that embodies a brand language that defines her style. The logo can be deconstructed and the elements used separately; earrings, necklaces or rings. The shapes are drawn inside the forms of the typeface Futura and are based in the jewellery shape, creating an abstract logo that reflects her aesthetic.
PT — Este projeto foi inspirado pelas formas minimais da primeira colecção da marca. O resultado foi um design minimalista e clean que representava a linguagem da marca que definia o estilo da artista. O logo pode ser desconstruído e os elementos separados isoladamente - brincos, colares e anéis. As formas são estruturadas a partir do tipo de letra Futura e são baseadas na forma das peças de joalharia, criando um logo abstracto mas que reflete a estética da artista.
︎︎︎ Visual Identity
︎︎︎ Art Direction