︎︎︎ AK Frames
A colour rebrand for a family owned frame manufacturer
EN — AK Frames is a family run business that manufactures contemporary and bespoke frames and mirrors. The new brand identity started with the creation of the tagline: “Frame Your Colourful Memories.” We decided to explore this tagline and from it, extracted a new visual identity for the brand. Frames are used to display different types of memories: sad, happy or proud moments, and all of them have a certain colour attached to them. We were inspired by the diversity of emotional colours and created an adjustable identity using simple frame-like shapes and interchangeable colours.
PT — A AK Frame é um negócio familiar de fabricantes de molduras feitas à medida de estilo contemporâneo. A nova identidade de marca começou com a criação da nova assinatura de marca “Frame your Colourful Memories”. Entendemos que esta assinatura seria o ponto de partida desta nova marca. As molduras servem para exibir os diferentes tipos de sentimentos: tristeza, felicidade, orgulho, e a todos eles associamos uma cor. Criamos uma palete de cores que reflete e criamos uma identidade ajustável recorrendo a formas simples de molduras e cores.
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︎︎︎ Visual Identity
︎︎︎ Promotion
︎︎︎ Editorial Design
︎︎︎ Print
︎︎︎ Campaign
︎︎︎ Social Media